Made to Bite.
Crunchi is a premium New Zealand apple variety known for its explosive crunch, balanced sweetness, and exceptional flavour.

Crunchi apple close-up
Crunchi apple with exceptional colour

Exceptional Colour

Bright, vibrant fruit with outstanding shelf appeal.

Perfectly Balanced

Sweet, juicy and irresistibly crunchy.

Crunchi apple - perfectly balanced

Grown in Takaka Hills,
Tasman Bay

Nestled between the fertile plains of Motueka and the rugged landscape of Takaka Hill, Crunchi is grown in one of New Zealand's most productive horticultural regions.

Long sunshine hours, cool nights, free-draining soils and a temperate climate help develop the variety's signature crunch, vibrant colour and balanced flavour profile.

These natural advantages support consistent fruit quality from orchard through to export markets worldwide.

Flavour Profile

Sweetness
Acidity
Crunchiness
Flavour

Seasonal Availability

January February March April May June July August September October November December

Our Packaging

Bold, distinctive and instantly recognisable, Crunchi packaging has been designed to stand out in market. Available in a range of export formats to suit different customers, channels and regions.

Crunchi packaging
Crunchi orchard
Crunchi harvest

In Partnership with Fairfield Orchards

Crunchi is proudly grown in partnership with Fairfield Orchards, one of New Zealand's leading apple orchards. Based in the Tasman region, Fairfield's growing expertise and commitment to quality and sustainability help ensure every Crunchi apple meets the standards expected by customers around the world.

Orchard partnership

Bring Crunchi to your market

Crunchi continues to build momentum across international markets, supported by consistent quality and a distinctive flavour profile.

We'd love to discuss opportunities in your region.

Crunchi is proudly marketed and distributed by BVA Group.